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Originally Posted by gyutae I feel like Paiste lacks behind Zildjian and Sabian in terms of popularity or just people knowing about them. Is it a marketing or advertising issue? I've never heard any negative things about Paiste and yet no one really buys them. I would love to learn more about them as well. |
I think Paistes are generally marketed as a bit more sophisticated, people seem to know about them but Zildjian and Sabian are just everywhere, and they can afford to pay top dollar for endorsers. Paiste also have their share of endorsers but the unique character of the cymbals is part of their appeal and marketing strategy - Zildjian and Sabian don't go for that angle so much.
You could argue that by using the most famous drummers of the time to endorse your product, you can exploit the newbie market and aim a low budget range at the kids who want to emulate someone from their favourite band. Then you've got a generation on your side who will start to have more expendable income in a few years so they can get their hands on the actual high-end ranges their heroes use, as well as being loyal to a brand.
Of course, there are lots of arguments for getting kids interested and involved in the world of drumming, it's definitely a good thing. Perhaps it's not a case of exploitation but one of common interest and a creative approach to the world.
I haven't really thought about it enough, it's too easy to be cynical where big companies are involved but it's just as easy to get misty eyed about a shared passion. Let the debate commence.