A few years ago I was in a Guitar Center in Florida as a guest judge for the "Drum-Off" competition. I was hanging out in the drum department about an hour before the event, and overheard a short conversation between a teenage kid and one of the sales guys. It went kinda like this:
Kid: I'm looking for some of those new Silver cymbals from
Zildjian.
GC: The Titanium's? Yea, We've got them...
Kid: Awesome!!! What do you think of them?
GC: They look Cool....
Kid: Yea, they do!!! How do they sound?
GC: Uh... They look cool.
...'Nuff said!!!
(He hung out for the Drum-Off, then bought some Alpha's and went home.)