There are lots of starter brands. I tend to prefer the
Pacific line....
Pearl,
Tama,
Ludwig,
Ddrum... there are lots of good brands.
Head over to musiciansfriend and within their search options you can narrow down drum sets by price. Check out the user comments and you are on your way.
As far as heads are concerned... depends on the company and all... some take the time to put on decent heads... others choose poor quality ones. The ones you get with the kit sould work from starting out...