Nothing wrong with pillows inside the bass drum, although don't fill it up; you need plenty of room for the air to move in there. There are some bass drum heads that have muffling built in.
In the realm of tom heads, different guys like different things, but
Evans 2-plys on top with a single ply reso head are pretty popular. Personal preferences aboud for snares, too. Why not look at some of the older threads on this topic?
Scroll to the top of this page and find the white triangle in the upper right hand corner ot the page that says "Search Drumset Connect." In that rectangle, type in "snare heads" or "tom heads" or "bass drum heads," and so on. The next page you see will list older threads on that specific topic on the bottom half of the page. Check out those threads. There's plenty of good stuff to read there. Good hunting.