[Sarsie]

Hey everyone - for one of my final marketing classes I was to develop a questionnaire and receive feedback on a company - and I prepared questions for Ayotte Drums. (Basically people's perceptions on the brand). I thought that this would be a good avenue to take to receive quality feedback. If anyone would like to participate seperatley from this online forum please email me at sarsie@gmail.com Anyone's help would be greatly appreciated - I figure this would be a good audience to survey. Thanks again!

The Questions: (Feel free to answer just some, or all!)
1. How long have you been drumming?

2. What characteristics are important to you when you are selecting a brand to purchase?

3. Are you loyal to one specific brand when purchasing drums? (Yes) (No)
If Yes, which brand :
Why?

4. Have you ever purchased, or would consider purchasing drums from :

The Factory Directly (Have Purchased) (Would Purchase)
Online (Have Purchased) (Would Purchase)
Dealer (Have Purchased) (Would Purchase)

5. Do you know where to purchase Ayottes? (Yes) (No)

6. What types of music do you feel sounds the best on Ayottes?

7. How do you feel the Ayotte brand compares to its competetors?

8. Who do you feel Ayotte’s major competitors are?

9. How often do you predict you would purchase drums?

10. Identify the first three words that come to mind when you year Ayotte

11. Select from a list of descriptors, simply agree or disagree if you feel these words descrive Ayotte accuratley :

Durable (Agree) (Disagree)
Attractive (Agree) (Disagree)
Good Investment (Agree) (Disagree)
Good Warranty (Agree) (Disagree)
Good Reputation (Agree) (Disagree)

12. On a scale from 1 – 5 (1 meaning that you strongly disagee, 5 meaning you strongly agree) how would you rate the following statements?

Every great drummer should own Ayotte drums
1 2 3 4 5

Ayotte drums are the (Lexus?) of the drum industry
1 2 3 4 5

I don’t understand what is so special about Ayotte drums
1 2 3 4 5

If a drummer plays on Ayottes, I know they have been successful
1 2 3 4 5

Any type of music would sound great on Ayotte drums
1 2 3 4 5

Ayotte drums are the highest quality drums available
1 2 3 4 5

The appearance of the drums (Colour, finish) are a major purchasing factor
1 2 3 4 5

13. What types of advertising could/has influenced your opinion of different brands of drums?

14. Has Ayotte made any changes to its product or its brand that has influenced your opinion of them?

15. Compare the Ayotte brand to (10?) years ago, any thoughts?