[Damo]

I had this question put on me last week, and thought about NAMM recently and all the new products that are brought out each year, all trying to make their mark in the drumming community. I thought this would be a very interesting debate topic to get opinions on!

Lets step into the shoes of a manufacturer looking to market their product

Heres the hypothetical situation.

You are a drum builder. You're going to start building your own entry level kit to sell off to the Mums and Dads for first time buyers/players.

Statistically, if you want to secure a strong presence in the scene when you first start to build, you need to 'target' your audience.

Things that may help you.

- Some of the strongest brand names ever created have been short (usually 5 letters or less)
- Some of the biggest brands had a connection to their market (in our case, noob drummers/kids)
- The name often has a story or relevance behind it
- The potential logo could be as powerful/or more powerful than the name itself.

Given what we know, listed above, I pose the question to you:


What do you name your kit and why?


My choice was 'Thumpz' drums. Its simple to remember, its cool because it uses a Z instead of an S (remember, this is kids we're marketing to) and it has relevance to drums, obviously as a sonic description of how they sound.