Manufacturers of musical instruments allocate a huge budget towards workshops, in store promotions, online video and TV promotions. And all are centered around a celebrity rock star that uses a given brand.
My point is, manufacturers know the power of subconscious suggestion and the influence of endorsements.
Case in point:
(formally hot water cylinders manufacturers ) entered the scene with a big splash in the early 70's with millions to spend on promotion, it was huge.
Every music magazine you picked up, had Paiste
Cymbals plastered on every other page, along with the top names in drumming at the time, proudly proclaiming Paiste
Cymbals had the best sound.
As result sales went through the roof... even I got sucked in... but to be honest I was never really happy with the sound. But here's the weirdest thing... I bought them anyway, simply because everyone around me was saying...
"Ooh dude no question, they're the best sounding cymbals money can buy, hands down... every top drummer is switching over to Paiste"
Well sir, I was constantly agitated by their edgy tone, but I played them anyway...
Now's that for the power of advertising and pier pressure... it had made me doubt my own judgment.
But I came to my senses when I took my 5 year old son into the local music store for the first time. He rushed in, headed straight for the drums, picked up a stick and started whacking every cymbal he could see, and commenting along the way...
"Hey Dad, this ones loud... hey Dad, this listen to this one... hey Dad, this one sounds like our Church bell... hey Dad, pooh... this one sounds like our garbage can lid"
. You guessed it... it was a Paiste
True story... Well OK, not quite... and somewhat exaggerated to add some color, but you get my point...
My kid was the only one who could stand up and say ... "The Emperor has no cloths"
The subconscious power of influence that celebrity endorsements and advertising bombardment has... sometimes means... the popularity of one brand above another has more to do with peir pressure, than what sounds good, and which is more musical, or not.
Meaning opinion, is a fluid and highly emotional thing, and it is dangerous for your mental health to have fixed or ridged opinions...
Opinions are inherently unstable, and are not a reliable gauge of what is good, bad or indifferent.
An opened mind is a much healthier state of mind. Yes, I have my own opinions... but they are as fluid as marshmallow.